01The problem
Bring spectators to each stage and sell tickets online.
02The insight
A motorsport crowd buys noise and speed, not a schedule. The content has to come from the track, not the office.
03The move
Before every stage, track video and driver content on both pages, with ads pointed at one link: the tkt.ge ticket.
05The takeaway
One event, two audiences, one action. The more noise from the track, the less advertising the ticket needs.
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