01The problem
Find a new audience and grow seasonal sales.
02The insight
The old audience was tapped out. Growth could only come from a new segment: families from the regions and corporate groups.
03The move
A separate offer and creative for the new audience, a brand refresh, outdoor and social on one plan.
04The result
Promotions and discounts brought record crowds to the park, and a new audience with them.
05The takeaway
Sometimes growth is not more ads. It is the right audience nobody was talking to.
01Contact
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